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Category Archives: Trends
The Quiet Eye and Project Prometheus Training Center: Transmedia Loves Mobile and an Excess of Creepy
Today I received a delightful email from Weyland Industries, formatted ever-so-nicely for my mobile device, informing me of two new additions to the Prometheus transmedia storytelling/marketing campaign. I will ignore the fact that I found out about the new Prometheus … Continue reading
Posted in Advertising, Marketing, Social Media, Transmedia, Transmedia Storytelling, Trends, Video
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What everyone wants to know about APIs
In our master’s class on advanced mobile media development and integration, we’re talking about integration considerations and that naturally leads to a discussion of APIs. In my experience, the best resource out there for information about the fast-growing API space … Continue reading
Posted in Advertising, APIs, Apps, Location Services, Mobile Commerce, Social Media, Trends
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The role of mobile in the transmedia storytelling of Prometheus
As part of a master’s degree course in Advanced Mobile Media Development and Integration I am taking at the University of Washington, I will be writing about my user experience as a mobile consumer of the transmedia marketing campaign and … Continue reading
Posted in Apps, Marketing, Social Media, Transmedia, Transmedia Storytelling, Trends, Video
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26 Reasons Why Transmedia Storytelling Is The Next Big Thing
My prof at UW last Fall turned me on to a TV show I never thought I’d watch, Gossip Girl. I was hooked in 15 minutes…that was December, it’s now early February, and I’m half way through season four. It’s … Continue reading
Posted in Apps, Cloud, Connected TV, Context, Social Media, Transmedia Storytelling, Trends, Video
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My latest article, Mobile OS Wars Revisited: Google & Android Are Winning…for Now
My latest Slalom blog revisits a topic I first wrote about in Q1 2010: http://blog.slalom.com/2012/01/10/mobile-os-wars-revisited-google-android-are-winningfor-now/
Why Now Is The Right Time to Embrace HTML5
AT&T is the latest household brand name to commit to the emerging HTML5 standard for mobile application development. Fast Company hinted at the new API Platform that AT&T is launching which makes AT&T’s suite of network services available to HTML5 … Continue reading
Posted in Apps, Trends
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I’ve been remiss…my two latest articles
In the last several months, the Slalom Blog published several articles I wrote about the top-trending topics in the mobile media these days. August 2011: Mobile Payments: Market Disruption in the Making? Or Flavor of the Month? July 2011: Tablets, … Continue reading
Posted in Apps, Devices, Mobile Commerce, Trends
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Two New Ways to Embrace the Open Web with HTML5
Okay readers, fair warning, this post is going to get a little geeky…but if execs in New York know what these terms mean, you might need to know too. The New York Times has been one of a growing number … Continue reading
Posted in Apps, Mobile Commerce, Trends, Video
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Mobile payments, digital wallet, and augmented reality in a video by Visa…wow!
There was a short video by Visa at the end of the TechCrunch article about Visa’s mobile payment strategies that I tweeted today…I was impressed by how they get this mobile device ecosystem and very effectively used augmented reality to … Continue reading
What would you buy with your mobile phone?
If you’ve followed my Twitter blog this month, you’ve seen a number of posts about mobile payments, mobile commerce, and near field communication (NFC). There is a lot of activity and some big questions for the industry to answer as … Continue reading
Posted in Apps, Marketing, Mobile Commerce, Near Field Communication, Trends
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