Category Archives: Transmedia Storytelling

The Role of Mobile in Transmedia Storytelling

Posted on May 28, 2012 by Jeff Barber

The University of Washington’s Flip The Media blog has published my latest article. Check out The Role of Mobile in Transmedia Storytelling. In this article, I cite the best practices espoused by three transmedia pioneers: Jeff Gomez, Elan Lee, and … Continue reading →

Posted in Augmented Reality, Connected TV, Transmedia, Transmedia Storytelling, Video | Leave a comment

It’s a mobile app…it’s HTML5…it’s a case of hybrid mobile app love: Flipboard, now with audio from SoundCloud

Posted on May 18, 2012 by Jeff Barber

My University of Washington classmates and midterm project client #1 seemed to appreciate my suggestion of using a hybrid mobile app to meet the client’s business needs. But I can’t really take credit for much more than paying attention. I … Continue reading →

Posted in APIs, Apps, Social Media, Transmedia, Transmedia Storytelling, Video | Leave a comment

The Quiet Eye and Project Prometheus Training Center: Transmedia Loves Mobile and an Excess of Creepy

Posted on May 18, 2012 by Jeff Barber

Today I received a delightful email from Weyland Industries, formatted ever-so-nicely for my mobile device, informing me of two new additions to the Prometheus transmedia storytelling/marketing campaign. I will ignore the fact that I found out about the new Prometheus … Continue reading →

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Is the Prometheus campaign finding transmedia story harmony?

Posted on May 6, 2012 by Jeff Barber

The pace of new additions to the set of transmedia story channels for Prometheus seems to have slowed and I’m finally finding a groove with it. They’ve done enough cross-linking between the sites that it’s easy enough to get back … Continue reading →

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Prometheus Facebook app updated and new social content management site by thismoment

Posted on April 28, 2012 by Jeff Barber

The Prometheus mobile site was updated to only show the current day’s posts. Annoying! I did check it yesterday and nothing noteworthy to report. Today however they announced updates to the Facebook starmap app…more photos, actor interviews, character profiles. A … Continue reading →

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Happy birthday, David! Where’d the Prometheus Facebook app go?

Posted on April 21, 2012 by Jeff Barber

The producers of Prometheus answered my challenge this week with a new chapter in the transmedia story. Meet David 8, the creepiest robot since Ashe in the original Alien movie. According to Mashable, they had the exclusive on Tuesday April … Continue reading →

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Verizon partners with Prometheus to promote Home Monitoring and Control mobile app

Posted on April 15, 2012 by Jeff Barber

As I sat in the sun yesterday at Cafe Ladro, doing my weekly perusal of the Prometheus mobile site for more clues to how the producers might be integrating mobile into their transmedia story and marketing campaign, I found myself … Continue reading →

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Is the Prometheus transmedia campaign using mobile effectively to engage me in the story?

Posted on April 8, 2012 by Jeff Barber

I’m feeling like today’s a good day for a fan rant, so here we go… OK, Ridley and friends, you set my expectations high with the TED 2023 video. Now what do you have for me? This week, you announced … Continue reading →

Posted in Advertising, Apps, Marketing, Reviews, Social Media, Transmedia, Transmedia Storytelling | 1 Comment

The role of mobile in the transmedia storytelling of Prometheus

Posted on April 1, 2012 by Jeff Barber

As part of a master’s degree course in Advanced Mobile Media Development and Integration I am taking at the University of Washington, I will be writing about my user experience as a mobile consumer of the transmedia marketing campaign and … Continue reading →

Posted in Apps, Marketing, Social Media, Transmedia, Transmedia Storytelling, Trends, Video | 3 Comments

26 Reasons Why Transmedia Storytelling Is The Next Big Thing

Posted on February 5, 2012 by Jeff Barber

My prof at UW last Fall turned me on to a TV show I never thought I’d watch, Gossip Girl. I was hooked in 15 minutes…that was December, it’s now early February, and I’m half way through season four. It’s … Continue reading →

Posted in Apps, Cloud, Connected TV, Context, Social Media, Transmedia Storytelling, Trends, Video | 1 Comment